Shelf Talk is for entrepreneurs who have made a great product and are eager to get expert advice and guidance on pursing a successful partnership with a retail store. In this actionable step by step guide, Roberta Townes, an experienced retail buyer with over 10 years in the industry, gives an inside look into exploring the 4 step path to ACCE getting your product on retail stores shelves.
By the end of Shelf Talk, you will be able to:
*Clearly understand the pros and cons of forming a relationship with retailers
*Create impactful and enticing messaging surrounding your product that is relevant and attractive to buyers and retail shoppers
*Connect with retail buyers allowing you to showcase your product and initiate interest
*Feel confident in your first face to face meeting with buyers and their team
*Activate and engage in a successful partnership that drives results for both you and the retailer